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Comer Children’s Hospital Chicago, Illinois
Epstein’s challenge was to create signage for the University of Chicago Comer Children’s Hospital that worked hand in hand with the art program, satisfied the needs of staff personnel, fulfilled marketing standards, and was architecturally appropriate and meshed with existing hospital signage. Fun enough for kids, but sophisticated enough for adults was the philosophy that Epstein’s graphic designers used to successfully solve this signage challenge.
The exterior signage at the Comer was designed to have a very soft and warm feel to it. Irregular forms convey the philosophy of “please touch” – which basically maintains that this is not a museum where children must tread lightly, but rather this is a place of healing and learning where physical touch is valued. The ground-mounted signs are made from foam, fiberglass and vacuum-formed plastic to be reminiscent of toys and other child-like items.
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